Life starts with hardcore selling and ends with hardcore
selling. Whether you believe it or not, sales is the first skill that a child
learns – he knows within a few days of his birth that it is his adorable smile
and scrunchy face making that will earn him cuddles and chocolates from the
grown-ups. And, if he is with a group of babies, then maybe a bawl will do the
trick. The math, sales tactics and skills are perfected within the first few
months, which are then polished throughout life.
These skills are then used at work, where it is of utmost
importance. At the workplace, you not only sell yourself (the personal brand),
but also the organisation that you work for and its products. So, everything
that you have acquired in life till now, and will acquire in the future – all
of it is a result of selling something – your skills, talent, organization’s
brand or products.
What so few of us are willing to accept is this fundamental
truth: Great salespeople, like great athletes, simply do the basics very well.
Some of us would like to believe that there’s a shortcut around the basics;
that, if we could only find it, there’s a secret formula out there somewhere
for just sitting back and letting the money roll in. The sooner you get rid of
that illusion, the sooner you can get on with reaching the heights you want to
reach through effective use of the basics.
We all meet new people all the time in social situations, at
events for our children, at church, in non-sales business settings. The key to
success in selling is to refine your skills during these initial contacts to
become memorable to the other folks and to remember as much about them as
possible so you can impress them even more on your second meeting—which,
hopefully, will be a selling situation.
If there's one thing salespeople know, it's how to talk. A
good salesperson, though, must also know how to listen. Active listening allows
you to better understand where your client is coming from and modify your pitch
in the moment to make it more effective. This is the best way to handle
objections and apply the correct closing techniques.
“Marketing is about sharing your gift. And wealth is about
adding value to large numbers of people. But how can you add value to people if you don’t know how to reach them?!” Dan Kennedy. In business,
marketing and sales are basically about communicating to a target market, ‘Hey!
Hello! We have these solutions to your problems, over here!” It is simply the
process of communicating the benefits
of your offer to your market.
Learning to apply the right sales techniques at the right
time is essential to successful selling. Of course there are several ways to
increase profits in a business, but the one that you will always have the most
control over is how you choose to sell. And mastering this art will unlock more
doors than you can imagine.
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